Why We're Building SocietalQ: Practical AI Support for the Third Sector

Every charity leader we speak to says something similar about AI.

"We know it's important. We see the potential. We just don't know where to start."

They're using ChatGPT to draft emails. Wondering if it could help with impact reports. Worried about being left behind. But mostly? They're overwhelmed by the gap between AI's promise and their Wednesday afternoon reality.

The Problem Isn't the Technology

The tools exist. ChatGPT, Claude, Copilot - they're all accessible and increasingly affordable. The problem is translation. How does a charity with five staff members and seventeen priorities work out what to do with these tools?

Most AI support comes from two places: tech companies who don't understand charities, or training providers offering two-day courses on "AI strategy". Neither helps with the real question: what should we actually try first?

Starting From First Principles

We went back to basics. What do charities actually need?

Not AI strategies. Not transformation programmes. Not innovation labs.

They need someone to sit beside them and say: "Try using Claude for your next trustee report. Here's exactly how. Let me show you what good looks like."

They need to know which tools are safe to use with their data. Which tasks are worth automating. How to bring nervous colleagues along. Where to find help when they get stuck.

Building Something Different

SocietalQ isn't another tech consultancy. We're building a community-powered support system for practical AI adoption in the third sector.

That means:

• Tools to assess where you are and what makes sense for you

• Hands-on help to run your first experiments

• Connections to experts who understand your context

• Simple builds using AI tools that solve real problems

We're starting small and growing carefully. Working with partners like CEIS to test our approach. Learning what works. Building trust through results, not rhetoric.

Join the Movement

If you're curious about AI but tired of the hype, we're building this for you.

If you want practical help, not strategic frameworks, we're here.

If you believe charities deserve the same capabilities as businesses - delivered in a way that makes sense for your reality - join our waiting list.

We're not trying to revolutionise the sector. We're just trying to help you get your Wednesday afternoon back.

Sign up for early access.